ETHNIX Mumbai
Premium ethnic retail, elevated.
Mumbai, Maharashtra
8,000 sq ft
6 months
Retail
The Project
Challenge: Create a flagship retail experience that justifies a premium price point while accommodating a massive inventory of delicate ethnic wear.
Solution: We designed custom brass and teak fixtures paired with layered, high-CRI theatrical lighting to make fabric textures pop, alongside luxurious VIP trial suites.
Result: The enhanced visual merchandising strategy directly contributed to a 22% increase in average basket value within the first quarter of opening.
Key Design Features
- Custom ethnic display fixtures in brass and teak
- Layered warm lighting to enhance fabric textures
- VIP trial room suites with vanity lighting
- Seamless customer journey from entry to billing
- Window display zones with theatrical spot lighting
Services Used
Project Gallery
Authentic on-site photography showcasing materials, custom joinery, and architectural lighting execution.
Next Project
Sweet Dream, Viviana Mall
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